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Unfair Trade Practices Act

There are very few areas of the law that have had a greater impact on the practice of law than Alaska’s consumer protection law, also known as the Unfair Trade Practices and Consumer Protection Act (UTPCPA). Amid a national movement to strengthen consumer protection laws, the UTPCPA uses broad language to encompass a wide range of conduct. This law has expanded the law in ways that may not have been anticipated, and it is important that you have a law firm by your side that knows the ins and outs of the UTPCPA.

The lawyers at Birch Horton Bittner & Cherot have been on the cutting edge of this ever-evolving law and have been responsible for many of the landmark decisions interpreting the scope of the UTPCPA. For example, we litigated a case that resulted in the UTPCPA being used as a weapon to address a corporate president’s misappropriation of funds, resulting in a $21 million award. We were also responsible for pushing back against the scope of the UTPCPA by obtaining a ruling from the Alaska Supreme Court that found that transactions related to the lease of a mobile home park space were outside the scope of the law. Whether you are seeking to advance a claim under the UTPCPA, or you are seeking to avoid liability, our attorneys have the depth of experience that will give you the best representation possible.

When dealing with the UTPCPA, it is critical that you have lawyers who are experienced in the scope of the law, with a clear understanding of the damages that can be recovered, and who have the ability to work with the Alaska Attorney General’s Office in bringing or defending a claim. Our attorneys have all the knowledge needed to put you in the best possible position to prevail.


David Karl Gross
Mara E. Michaletz