Unfair Trade Practices Act

There are very few areas of the law that have had a greater impact on the practice of law than Alaska’s consumer protection law, also known as the Unfair Trade Practices and Consumer Protection Act (UTPCPA). Amid a national movement to strengthen consumer protection laws, the UTPCPA uses broad language to encompass a wide range of conduct. This law has expanded the law in ways that may not have been anticipated and it is important that you have a law firm by your side that knows the ins and outs out the UTPCPA.

The lawyers at BHBC have been on the cutting edge of this ever-evolving law and have been responsible for many of the landmark decisions interpreting the scope of the UTPCPA. For example, we litigated a case that resulted in the UTPCPA being used as a weapon to address a corporate president’s misappropriation of funds, resulting in a $21 million award. We were also responsible for pushing back against the scope of the UTPCPA by obtaining a ruling from the Alaska Supreme Court that found transactions related to the lease of a mobile home park space was outside the scope of the law. Whether you are seeking to advance a claim under the UTPCPA or you are seeking to avoid liability, our attorneys have the depth of experience that will give you the best representation possible.

When dealing with the UTPCPA, it is critical that you have lawyers experienced in the scope of the law, with a clear understanding of the damages that can be recovered, as well as the ability to work with the Alaska Attorney’s General’s Office in bringing or defending a claim. BHBC has all of the knowledge needed to put you in the best possible position to prevail.